Offer your members a more comprehensive gym package
You have the gym clients, fantastic. How do you keep them? Client engagement and retention are the focus to success within any gym setting. This can be achieved through offering your customers more than ‘just the gym’ experience.
People go to the gym with a goal in mind, the more successful they are in reaching that goal the happier they will be. Also, bear in mind not everyone is comfortable in a gym setting, for some it’s a completely new experience, machines, exercises, and weights may seem daunting.
From experience, a lot of gyms can offer their new customers a gym introduction and some exercises to follow but how much is done after that to ensure your members are getting a comprehensive gym package?
Here's some tips on delivering a comprehensive service to your clients:
1. Goal-Oriented Approach: Understanding and setting clear, achievable goals with your clients is crucial. Whether they aim to lose weight, build muscle, improve endurance, or enhance overall health, their goals should drive the training plan.
2. Customised Training Programs: Tailoring workout plans to fit each client's goals, fitness level, and preferences is essential. This includes selecting appropriate exercises, sets, reps, and intensity levels.
3. Nutritional Guidance: Offering guidance on nutrition complements the training program. Educate clients about healthy eating habits, portion control, and meal timing to support their fitness goals. Consider offering meal plans or collaborating with a nutritionist for more specialised advice.
4. Consistent Support: Check in with clients regularly, offer encouragement, and track progress to keep them motivated and on track.
5. Injury Prevention and Management: Educate clients about proper form and technique to minimise the risk of injury during workouts. Additionally, develop strategies for modifying exercises or adjusting training plans to accommodate injuries or physical limitations.
6. Lifestyle Integration: Recognise that fitness is not just about what happens in the gym. Help clients incorporate physical activity into their daily lives by suggesting additional activities they can do outside of the gym such as walking, cycling, or participating in group fitness classes.
7. Feedback and Adaptation: Get feedback from clients regularly to assess their progress, preferences, and satisfaction with the training program. Use this information to make necessary adjustments and ensure their needs are being met.
By providing a comprehensive package that addresses not only the physical aspect of fitness but includes injury prevention, and lifestyle factors, you can maximize the likelihood of achieving results and keeping your customers coming back.
Next question. Time – What if I don’t have the time or resources to do this? What if I don’t have the personal trainers or gym staff to do this? No problem that’s where we can help.
We can be as integrated with your gym as you need. Whether it’s just the app and training or whether is complete management of your customers training programmes and customer service.
For more information or if you have any questions contact us on info@pt-buddy.co.uk or call 07788 101281.